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The Business Behind the Lens

A smart photographer’s guide to building a successful business – with clarity and confidence!

You’ve mastered the camera.
Now it’s time to master the business.

Whether you're just starting or struggling to grow, this book is your go-to guide for turning your love of photography into a thriving, booked-out business.

Written by Kelly Perrin, photographer, mentor, and founder of The Big Ambition Company – this book is packed with practical advice, powerful mindset shifts, and behind-the-scenes lessons from real-life experience.

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What’s Inside The Book:

  • How to price with confidence (without second-guessing yourself)

  • How to find your focus and attract your dream clients

  • Smart, simple systems to save you time and reduce stress

  • Visibility tips that actually work – even if you hate selling

  • Honest stories, relatable lessons, and encouragement at every step

Who's it for...

Amateur photographers ready to go pro!
You’ve got the passion, you’ve got the skills but you’re not sure how to turn your hobby into a real business. Maybe you’ve done a few paid shoots or you’re still building your portfolio, but you’re craving structure, strategy and confidence to take the leap.

Creatives struggling with the “business” side of things
You love the art of photography, but the business stuff - pricing, marketing, contracts, finding clients - feels overwhelming. You don’t want to be a salesy robot; you just want to get paid for doing what you love… without the burnout.

Anyone who’s passionate about photography and tired of guessing what to do next
You're stuck in the scroll, trying to piece together advice from YouTube and Instagram. You want a clear, honest roadmap. One that helps you move from confusion to clarity and gives you the tools to actually grow.

Ready to get serious about your photography business?

You don’t need more gear.

You need a plan.

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